It's our duty of care to our clients to ensure their brands are not at all compromised in inappropriate inventory. His official statement echoes comments he made earlier on Twitter: "Our teams are working with the brands we represent to select alternative partners where we are confident of the third party verification and safety guarantees," said Frampton. Havas' has said its halt on investment will remain until it is confident in the YouTube platform and Google Display Network’s ability to deliver the standards it and its clients expect. "We have a duty of care to our clients in the UK marketplace to position their brands in the right context where we can be assured that that environment is safe, regulated to the degree necessary and additive to their brands' objectives," said Frampton. When approached by The Drum Google had no comment on the matter.
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